In the ever-evolving world of smartphones, staying up to date often feels like a necessity. With new models launching each year, Australians are constantly weighing their options—deciding whether to splurge on the latest release or opt for something a bit older but still capable. One such contender that continues to spark interest is the Apple iPhone 12. Released in late 2020, the iPhone 12 has aged gracefully, thanks to its robust performance, sleek design, and ongoing software support. But in 2025, is the iPhone 12 price still justified?
As a popular choice on Wise Market Australia, the iPhone 12 offers a compelling mix of features at a competitive cost. The real question is: does it still hold value against the barrage of newer models like the iPhone 13, iPhone 14, and the latest iPhone 15? And more importantly, how does it compare to Android rivals in the same price bracket?
This guide will explore all facets of the iPhone 12—its strengths, weaknesses, comparisons, customer feedback, and market position in Australia—to help you decide whether it’s the right investment for you today.
Understanding the iPhone 12’s Position in 2025
The iPhone 12 was a significant leap in Apple’s smartphone evolution. With the introduction of 5G connectivity, OLED displays across the range, and the A14 Bionic chip, it set a new standard in performance and efficiency. Fast forward to 2025, the iPhone 12 still holds its ground, especially when compared to budget and mid-range models launched over the last year.
From a software perspective, Apple continues to support the iPhone 12 with regular iOS updates, meaning users aren’t missing out on the latest features or security improvements. This is a crucial aspect for Australians considering a second-hand or refurbished device. The iPhone 12 can still seamlessly run iOS 17, with expectations it will continue receiving support until at least 2026 or 2027.
Physically, the iPhone 12 sports a durable Ceramic Shield front, aluminium edges, and IP68 water and dust resistance. This means you’re getting a device that isn’t just technically capable but also physically resilient—an important consideration if you’re looking to use your phone for several more years.
Its relevance today lies in its ability to offer most of what users want in a modern smartphone without commanding the premium prices of newer models. For buyers in Australia prioritising value, longevity, and solid performance, the iPhone 12 still deserves a place in the conversation.
Breaking Down the iPhone 12 Price in Australia
In 2025, one of the most attractive aspects of the iPhone 12 is its price. While it launched in Australia at around AUD 1,349 for the base model, prices have dropped significantly over time. Now available through platforms like Wise Market Australia, the iPhone 12 offers outstanding value for money, especially when purchased refurbished or gently used.
At Wise Market Australia, consumers can find competitively priced options depending on condition, storage capacity, and warranty coverage. For example, a 64GB refurbished iPhone 12 may cost around AUD 599 to AUD 699, while a 128GB model might fetch AUD 749 to AUD 849—less than half of what the latest iPhones cost new.
What makes this even more appealing is that you’re still getting a premium device. The iPhone 12 includes 5G support, an OLED display, strong battery performance, and cameras that can hold their own even in today’s standards. For those who don’t necessarily need the bells and whistles of the iPhone 15, the price-to-performance ratio of the iPhone 12 is highly compelling.
Wise Market also offers warranties, free shipping within Australia, and flexible payment options, ensuring customers can shop confidently. This combination of affordability, quality assurance, and support solidifies the iPhone 12’s position as one of the most cost-effective Apple devices on the market today.
Comparison with Newer iPhones (iPhone 13, 14, and 15)
To determine whether the iPhone 12 price is still worth it, it’s important to compare it directly with newer models.
iPhone 12 vs iPhone 13
The iPhone 13 features a brighter display, slightly better battery life, and the A15 Bionic chip. However, the improvements are marginal for the average user. Camera upgrades are minor, and design-wise, they’re nearly identical. If saving money is a priority, the iPhone 12 offers nearly the same experience at a reduced cost.
iPhone 12 vs iPhone 14
The iPhone 14 did not introduce significant changes from the iPhone 13, with much of the hardware being recycled. While it brings slight improvements in low-light photography and crash detection, these features may not justify the price difference for most users. The iPhone 12 remains a practical option for those wanting flagship capabilities without the flagship price tag.
iPhone 12 vs iPhone 15
Here, the differences become more pronounced. The iPhone 15 offers USB-C charging, Dynamic Island, a 48MP main camera, and the A16 chip. These are attractive upgrades, but they come with a hefty price. Unless you’re a power user or tech enthusiast, the iPhone 12 still holds its own for day-to-day use at a significantly lower cost.
Ultimately, for users in Australia who prioritise value and reliability over the latest features, the iPhone 12 is a strong contender in 2025.
Comparison with Android Competitors in Similar Price Range
At its current price point, the iPhone 12 competes directly with several mid-range Android phones, including:
- Samsung Galaxy A54 5G
- Google Pixel 6a or Pixel 7a
- Oppo Reno 10 5G
While these Android models offer good value, they don’t necessarily surpass the iPhone 12 in key areas such as software longevity, app ecosystem, and resale value. For example, Android devices may lose support after two or three years, whereas Apple maintains software updates for up to five to six years.
In terms of build quality, the iPhone 12 often feels more premium, with its aluminium frame and high-grade materials. While the Galaxy A54 may include a high-refresh-rate display and decent cameras, the overall iOS experience is smoother and more optimised for long-term performance.
That said, Android phones do offer more flexibility, such as expandable storage and dual SIM support. However, if ecosystem integration, build quality, and software support are key decision-making factors, the iPhone 12 remains a better-rounded choice for many Australian users.
Is the iPhone 12 Still a Good Investment?
Investment, in the context of smartphones, isn’t just about upfront costs. It also includes how long the device lasts, how well it performs over time, and how much it retains its value if resold later.
In all these aspects, the iPhone 12 delivers. With support for at least another two years of iOS updates, a durable build, and powerful internals, it’s designed for longevity. Battery performance, while not class-leading, is still respectable for moderate daily use. And thanks to Apple’s ecosystem, the phone integrates seamlessly with devices like AirPods, Apple Watch, and MacBooks.
Resale value is another critical point. Apple phones typically hold their value better than Android competitors, and the iPhone 12 is no exception. Buying it today could mean you’ll still get a reasonable return if you decide to upgrade in 12–18 months.
For Australians looking for a reliable, high-quality smartphone without breaking the bank, the iPhone 12 remains a smart investment.
Customer Reviews and Real-World Use Cases in Australia
Feedback from Australian users paints a consistent picture: the iPhone 12 is a workhorse. Whether it’s students, professionals, or seniors, the common themes in customer reviews include:
- Smooth performance for everyday tasks
- High-quality photos and videos
- Reliable connectivity and 5G speed
- Durable and scratch-resistant design
Some users have mentioned that the battery life could be better, especially after two years of use. However, many find this issue manageable with low power mode or a midday top-up.
On Wise Market Australia, the iPhone 12 enjoys positive ratings and testimonials. Shoppers appreciate the device’s clean condition, fast shipping, and local customer support. These factors create trust, making Wise Market a go-to platform for purchasing refurbished devices.
Buying the iPhone 12 from Wise Market Australia
Wise Market Australia is committed to offering Australians quality smartphones at unbeatable prices. Their inventory includes various conditions of the iPhone 12—brand new, open-box, and refurbished—each thoroughly tested and backed by warranty.
Purchasing through Wise Market ensures:
- Competitive pricing
- Warranty options ranging from 6 to 12 months
- Secure and fast delivery anywhere in Australia
- Reliable after-sales support
Additionally, their flexible payment options allow buyers to pay upfront or in instalments—making the iPhone 12 more accessible to a wider audience.
Whether you’re upgrading from an older device or switching from Android, the buying experience on Wise Market is tailored to Australian needs and expectations.
Final Verdict: Is the iPhone 12 Price Still Worth It?
Given the current smartphone landscape, the Apple iPhone 12 continues to stand tall as a viable option in 2025. It strikes an impressive balance between performance, design, ecosystem integration, and affordability. While newer models offer incremental improvements, they come with steep price tags.
For Australians seeking a premium Apple experience without paying over a grand, the iPhone 12 remains one of the smartest choices available. Its enduring software support, high-quality hardware, and reliable performance make it more than capable for both new users and those upgrading from older iPhones.
When purchased through trusted retailers like Wise Market Australia, the value proposition becomes even stronger. With attractive pricing, warranty protection, and local support, you can be confident in your purchase.
So, is the iPhone 12 price still worth it? Absolutely—especially if you’re buying from a trusted source and want a reliable, future-ready phone that doesn’t cost the earth.
